To celebrate the third decade of the much-loved and celebrated sitcom, we worked on a full campaign during the height of COVID restrictions. We pivoted the campaign to be entirely digital, focusing on the nostalgic and heartfelt elements of the show.
Services provided
- Press release
- Press placement (incl. British Vogue + MetroUK)
- Content creation
- Social media
- Influencer activation
- Podcast marketing
To celebrate the UK release of the SXSW20 highlight feature 'Miss Juneteenth', we curated a virtual Q+A with talent and attendees from across Black British film + culture in the UK.
Services provided:
- virtual event
- content creation
- social media
To celebrate the digital release of the Emmy-nominated sitcom Insecure, we curated an immersive online 'watch-a-long' experience for fans of the show across a month long period.
Services provided:
- content creation
- influencer activation
- virtual event
For the release of Altitude's Rocks, we organised a 'Siblings + Besties' screening with a community-based support group in the heart of Hackney.
Services Provided:
- screening
- social media
- user generated content
We worked with Go Off, Sis podcast to refine the brand, enhance the digital footprint and curate a look to align with the podcast's growth and expansion into a 'hub'.
Services provided:
- social media
- creative direction
- brand positioning
To activate buzz around the digital and physical release of Emmy-award winning show 'Watchmen', from HBO, we partnered with Warner Bros. to organise influencer engagement + gifting. These personalised packages were shared across the influencer social media accounts.
Campaign marketing
Social media
For IWD2020's theme of #Eachforequal, we headed the official music campaign employing he talents of the British female rapper C Cane and motivational speaker Janet Taras.
Campaign marketing
Content creation
For the 20th Century Studio film "The Hate You Give", we worked with TNBFC on a national campaign travelling across Manchester, Bristol, Birmingham and running two London events, around the theme of the film. The latter events included a "screen + discuss" session in partnership with BFI-backed 'Into Film', to activate interest amongst 16 -18 year old viewers.
Campaign marketing
Content creation
Experiential events
In partnership with Bird's Eye View (who had been commissioned eOne), we hosted a joint premiere public screening of the film written by Lena Waite and directed by Melina Matsoukas.
Experiential events
In partnership with GENSIS CINEMA, we encouraged increased attendance to the cinema across three consecutive weekends in a series we entitle "March Madness". We activated under-serviced audiences using influencers, immersive screenings, followed by themed viewing afterparties.
Social media
Experiential events
British grime artist C Cane, released her latest single 'On the low' during the height of lockdown. We used the growing use of pirate radio, video messaging + group chats for promo video concepts.
Social media
Strategy
Following the reception of her latest cinematic offering, "Where hands touch", we organised an intimate screening with BAFTA-award winning director Amma Asante to engage with audiences around the themes of the film and her process in having it created.
Strategy
Experiential events
We partnered with METRO IMAGING to provide black and mixed creatives with free professional headshots to use across their profiles and portfolios; as well as some lighthearted candids.
Experiential events
We hosted the public premiere of British musical drama "Blue Story", followed by a Q+A with director Rapman.
Experiential event