step away from
black + white; think hue.

Results

What We Did

To activate buzz around the digital and physical release of Emmy-award winning show 'Watchmen', from HBO, we partnered with Warner Bros. to organise influencer engagement + gifting. These personalised packages were shared across the influencer social media accounts.

Campaign marketing

Social media

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Results

What We Did

For IWD2020's theme of #Eachforequal, we headed the official music campaign employing he talents of the British female rapper C Cane and motivational speaker Janet Taras.

Campaign marketing

Content creation

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Results

What We Did

For the 20th Century Studio film "The Hate You Give", we worked with TNBFC on a national campaign travelling across Manchester, Bristol, Birmingham and running two London events, around the theme of the film. The latter events included a "screen + discuss" session in partnership with BFI-backed 'Into Film', to activate interest amongst 16 -18 year old viewers.

Campaign marketing

Content creation

Experiential events

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Results

What We Did

In partnership with Bird's Eye View (who had been commissioned eOne), we hosted a joint premiere public screening of the film written by Lena Waite and directed by Melina Matsoukas.

Experiential events

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Results

What We Did

In partnership with GENSIS CINEMA, we encouraged increased attendance to the cinema across three consecutive weekends in a series we entitle "March Madness". We activated under-serviced audiences using influencers, immersive screenings, followed by themed viewing afterparties.

Social media

Experiential events

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Results

What We Did

British grime artist C Cane, released her latest single 'On the low' during the height of lockdown. We used the growing use of pirate radio, video messaging + group chats for promo video concepts.

Social media

Strategy

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Results

What We Did

Following the reception of her latest cinematic offering, "Where hands touch", we organised an intimate screening with BAFTA-award winning director Amma Asante to engage with audiences around the themes of the film and her process in having it created.

Strategy

Experiential events

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Results

What We Did

We partnered with METRO IMAGING to provide black and mixed creatives with free professional headshots to use across their profiles and portfolios; as well as some lighthearted candids.

Experiential events

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Results

What We Did

We hosted the public premiere of British musical drama "Blue Story", followed by a Q+A with director Rapman.

Experiential event

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our story
In 2018, we noticed a pattern. Marketing around major releases would take place with little to no engagement of underrepresented audiences. Imagine seeing thousands of social videos, brand launches and event promotion but none that seem to speak to you? So, we took to social media and decided to create those campaigns ourselves.
This galvanised us in the first stage of our creation; and our film club and events collective 'BlackFemmeFilm' (BFF), was born. The more experiences we created, the more demand grew. More brands and distributors wanted to work with us. We knew we were on to something unique. Whatever we did next had to maximise focus on underserved audiences and take our learnings beyond film + screening-related experiential events.
The gap we noticed in 2018 extends across tv, music, (pop) culture + creative mentorship too. It's time for it to be filled. We understand the power of organic, engaging + well-crafted experiences; as well as the evidence of our ability to replicate success. So, ​with a clear focus in mind; we entered the next stage of our development and created hue.
We empower clients to add colour to their marketing, keeping perspectives fresh + a finger on the pulse of what truly resonates. Our ability to distill what makes campaigns memorable, whether online or in physical settings, has led to projects with internationally-recognised brands, as well as assisting up-and-coming creatives to define their voice.
consultancy.
diversity + inclusion . research + insights . focus groups
diversity + inclusion .
research + insights .
focus groups.
strategy.
crisis pr . brand positioning . creative direction
crisis pr .
brand positioning .
creative direction .
campaign marketing.
brand campaigns . influencer marketing . campaign measurement
brand campaigns .
influencer marketing .
campaign measurement .
social media.
digital marketing .
content creation.
user generated content . branded content
user generated content .
branded content .
experiential events.
pop-ups . screenings . event management . launch events
pop-ups .
screenings .
event management .
launch events .
what we've done before
IWD2020
Queen and Slim
WHERE HANDS TOUCH
WATCHMEN HBO
The Hate U Give
'ON THE LOW' TRACK RELEASE
our team

contact me about film opportunities and partnerships whether limited screening, blockbuster or streaming

alegria@hueagency.co.uk
alegría adedeji

contact me about tv opportunities + partnerships, whether streaming, online or terrestrial

martha@hueagency.co.uk
martha nakintu

contact me about focus groups, working together across social, experiential (pop-up) or curated events.

nabilla@hueagency.co.uk
nabilla doma

contact me about music-related events + brand campaigns

monique@hueagency.co.uk
monique monrowe

contact me about our film club, inclusion initiatives, workshops, career events + training

stephanie@hueagency.co.uk
stefanie ozuo

contact.

Still want to find out more? Send us an email + see what we've been up to:

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